|Who Is Paying For This?|
As a teacher I'm a bit more cautious about how online tools are framed in terms of learning. This morning's keynote with Jim Sill asked what kind of world do we live in. I suspect the desired answer is a giddy, Silicon Valley logo filled blurt: I live in an Instagram world! I live in a Google world! I live in a Facebook world! When the question turned to how you access this magical world, it revolved around brand names for apps. Tying brands to information offers you a unique way to infect unrelated material (and learning itself) with your logo and corporate image. Google has done this perhaps better than anyone (though Facebook takes a pretty good run at owning friendship).
If the information revolution really is about a radical change in how information moves (and I think it is), then talking about apps and brands is akin to focusing on the make of hammer you purchased when you're learning carpentry. It would seem strange if, in learning carpentry, the master carpenter went on and on about the brand of hammer they are using. They might mention why they like it briefly, but they wouldn't start calling carpentry "Mastercraft hammer", that would be odd.
|Google: a great tool, but be careful not to brand|
learning and information with it